Q2 2024 Spotlight: Top 5 iOS Beauty Retail Apps in the US

The beauty retail app landscape continues to evolve on iOS, and the second quarter of 2024 has seen varied performances among the top contenders in the US market. Here's a look at how five leading beauty retail applications have fared in terms of downloads, revenue, and weekly active users.

OnSkin - AI Product Scanner experienced a fluctuating quarter with revenue peaking at $83K in late April before settling to $14K by the end of June. Downloads spiked to 39K in the last week of June from a low of zero at the start of the month. The weekly active users mirrored this trend, soaring to 70K from a low of 10K.

IPSY: Personalized Beauty, despite not generating revenue during this quarter, maintained a steady presence in the market. Downloads were modest, with a peak of 12K in mid-April and a dip to 1K in late June. Weekly active users remained consistent, hovering around the 40K mark throughout the quarter.

Perfumerías DRUNI also reported no revenue and a relatively low download count, with a high of 7K at the start of April and tapering off to 1K by mid-June. Weekly active users were not reported after the first week of April.

Lush Fresh Handmade Cosmetics and Nykaa Fashion - Shopping App both showed limited activity in Q2 with only a single week of reported data. Lush had 4K downloads and no reported active users, while Nykaa had 1K downloads with no revenue or active user data available.

These figures present a snapshot of the dynamic nature of the beauty retail app market on iOS. For deeper insights and further analysis, Sensor Tower's platform offers comprehensive data and trends across various sectors and timeframes.